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Disruptive pricing can transform businesses, even entire markets, but not in isolation.

Take, for example, iTunes’ $0.99/song or Zipcar’s pricing by the hour or Rolls-Royce’s “Power by the hour.” These examples show that transformative pricing decisions impact all aspects of a company’s business, which must be aligned to be successful.
That’s what we do for our clients: we develop pricing and go-to-market strategies that are linked to all aspects of a company’s business, including positioning, portfolio strategy, channel strategy, product development, cost structure, branding, communication, knowledge systems and more.
A broader exposition of these opportunities can be found in our books:
-Winning the Profit Game Smarter Pricing, Smarter Branding
-Contextual Pricing
both published by McGraw-Hill

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